Saturday, December 14, 2024
Between never-ending philanthropy and top-notch mattresses, nothing keeps David Davis up at night. The 15-year Granbury resident opened a branch of his business Mattressville in Granbury in 2021 and hasn't looked back since.
Mattressville started as an idea in the head of a man in advertising. In Davis' past life, he owned a small advertising firm. However, he entered the mattress business because he realized the industry had a few holes in it — holes he could fill with quality customer service and dedication to his community.
“Consumers don't have a real positive feeling about shopping for a mattress. In fact, people put it off until they have to go and shop for a mattress. And so, I thought if we could create a better customer experience, then we could maybe create a share of the market that would come and shop with us,” Davis explained.
Davis believes he's got the leg up on big box mattress stores due to his company's unbeatable service standards and mom-and-pop shop versatility. Unlike mattress store chains, Davis and his team hand-deliver every single mattress to their customers free of charge, no exceptions. In addition, he’ll fix anyone’s mattress-related issues, even if the mattress at hand is from an entirely different store.
“We’ll get a call from someone telling us they have an issue with their box spring, or something like that, and ask if they can pay one of our guys to come out and fix it. Usually, it’s just a small fix, something that doesn’t take us much time at all, and so when people go to pay us, we say no thanks, tell them to have a lovely day, and head back out,” Davis said laughing.
Mattressville has another thing on chain mattress stores — same day sales. David explained that because Mattressville is privately owned, they can do whatever they please; that if someone needs a mattress the same day, they're welcome to purchase it right off the saleroom floor. This twist on the usual mattress game gives Mattressville’s customers same-day satisfaction and keeps inventory turning over.
Davis hates a gimmick almost as much as he hates an overburdening salesperson, so he’s eliminated both from Mattressville’s business model.
“We didn't want to have that kind of gimmicky sales money approach. No one that works in our stores are on commission, okay? And so, no one is trying to make you buy something you don't want to buy because it helps their paycheck. They're looking to find out what's the best solution for you and steer you in that direction,” Davis explained.
In his seven years of operating within the mattress industry, Davis has learned the importance of sleep and the revolutionary difference it can make in one’s life. According to him, sleep serves so many purposes that most people either overlook or simply don't know about. That includes everything from the way your brain processes long-term memory to your overall physical and mental health; it all starts and ends with a good night's sleep.
“I know that when we deliver to someone's home, we're going to make a difference in their life. They're going to sleep better. They're going to feel better. I jokingly say they're not going to kick the cat,” he said with a smile.
Since opening the first Mattressville in 2017, Davis has opened two other stores: one in Early in 2019 and Mattressville’s most recent location in Granbury in 2021. He’s a lifelong citizen of the area, living in Stephenville for 25 years before moving to Granbury in 2009. As he had always been heavily involved in the communities he lived in, he knew that when he started his mattress company, he had to do something to give back.
Davis lives by two mottos, noted by signs that watch over every mattress in the store. The first, the company’s mission statement, says “Our mission is to be the most helpful mattress store in town,” mirrored by another sign reading, “DON'T sell mattresses, DO help people.”
It’s clear that Davis doesn't just talk the talk but walks the walk. Before even opening Mattressville’s Granbury location, the company partnered with Hood County Christmas for Children, an organization which helps down-on-their-luck families in Hood County give their children a top-notch Christmas.
“I found out how many kids were writing into Hood County Christmas for Kids, saying, what I want for Christmas is a mattress ... If you’re 7 or 8 years old, usually you're wanting toys or you're wanting a bike, things like that,” Davis said concernedly. “It was just really heartbreaking to hear how many kids were saying ‘I want a mattress’ because they were sleeping on the floor,”’ he continued.
Mattressville also supports other local nonprofits in need of mattresses, such as Habitat for Humanity and Mission Granbury, donating thousands of mattresses since 2017.
“I have the resources to address this challenge, and so I'm going to address the challenge and just know that I'm doing the right thing. And at the end of the day, the chips fall where they may,” said Davis of his company’s philanthropy.
