H-E-B is donating $50,000 to the American Red Cross and will begin accepting customer donations for the victims of the recent tornadoes which devastated areas of North Texas. H-E-B is also providing aid in response to the devastation with gift cards and meals to churches, first responders and affected families.
The campaign offers H-E-B customers an opportunity to join H-E-B’s aid by adding a donation in increments of $1, $3, or $5 to their total grocery bill. Customers may elect to donate multiple increments if they wish and no purchase is necessary to make a donation.
H-E-B has assessed the needs in each of the communities affected by the tornadoes, and is working to ensure that families and local churches are provided with the meals, water, financial resources and volunteers that are needed to aid recovery. In both Granbury and Cleburne, H-E-B stores are preparing home cleaning kits to provide affected families with much-needed supplies. H-E-B also donated 20 pallets of food to the Tarrant County Area Food Bank, in response to an anticipated need.
In Granbury, the H-E-B has been working alongside the American Red Cross to assess needs and provide support, and immediately converted their store’s community room to a disaster recovery room for victims of the disaster. Here families are provided with a resting area compete with meals and other refreshments as well as cell phone charging stations to aid in their recovery. H-E-B also donated $500 worth of food to local churches and hospitals to aid the community.
All H-E-B stores in North Texas are providing partners (employees) as needed to aid as volunteers in the relief efforts.
“We are committed to providing assistance during this time of crisis as many of our neighbors face loss and uncertainty due to the recent tornadoes,” said Winell Herron, group vice president of public affairs, diversity and environmental affairs for H-E-B. “It is our hope that H-E-B’s donations, along with our loyal customers’ support, will help ease the recovery of our displaced neighbors.”
Providing aid in times of need is the cornerstone of H-E-B’s Helping Here philosophy, which promises to stand by communities during times of crisis. For more than 100 years, the company has demonstrated its commitment to communities in crisis by donating financial support, emergency supplies, drinking water and food, as well as providing efficient ways for customers to assist those affected by disaster.