The city of of Granbury won the People’s Choice award at the Texas Association of Convention and Visitor Bureaus (TACVB) annual conference recently in Killeen.
Granbury’s communication and marketing department entered its “Vote Travel” campaign into the Idea Fair, TACVB’s annual competition between cities and their destination-related ideas.
TACVB Idea Fair entries must have originated within a member bureau (Texas, Oklahoma or Louisiana) and must represent programs developed by the organization since the previous year or annual conference and be implemented by July 2012.
The “Vote Travel” campaign was entered into the National Travel and Tourism Week category. This campaign was launched in March and wrapped up in May; combining a social media component, local grassroots efforts, travel rally and tourism expo.
“This campaign illustrated that travel is a force that moves the local economy forward and recognized all sectors of tourism located in Granbury and Hood County,” said Shanna Smith Snyder, director of communication and marketing.
“One of the primary goals was to unite our local tourism partners by showcasing all that our region has to offer, to represent our industry’s diverse workforce and to showcase what makes our destination the great one that it is,” stated Snyder.
This campaign received the People’s Choice Award in its respective category.
For more information about TACVB, visit www.tacvb.org.